The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
middle east & africa
Client
Title
Category
Award
Points
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Art Direction
Points: 3.00
Superstar Ravi's
Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client: adidas
Category: Brand Partnerships
Points: 3.00
Cap The Tap
Agency: Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul
Client: Finish / Reckitt
Category: Physical Product / In-Market
Points: 3.00
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Category: Websites / Desktop & Responsive
Points: 3.00
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC
Category: Integrated Campaign
Points: 3.00
Game On
Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client: Volkswagen South Africa
Category: Visual Craft / Animation
Points: 3.00
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health
Category: Craft / Art Direction
Points: 3.00
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE
Category: Brand Partnerships
Points: 3.00
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Radio & Audio
Points: 3.00
Sole Music Film
Agency: ‿ and us / Dubai + Good People / Cairo + BlackBox / Dubai + Zanad / Cairo
Client: Anghami
Category: Branded Content
Points: 3.00
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC
Category: Cinema Advertising
Points: 3.00
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Physical Products
Points: 3.00
Wall Street Balls
Agency: McCann Health Dubai, an IPG Health Company + FP7 McCann / Dubai + Drizzlin Media Pte Ltd / Dubai + Markettiers / Dubai
Client: Testicular Cancer Society
Category: Active Engagement / Call to Action
Points: 3.00
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Plan (a)
Agency: Promise / Johannesburg + AfriSam / Johannesburg + BlackStudio / Johannesburg
Client: AfriSam + BlackStudio
Category: Physical Items
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Art Direction
Points: 3.00
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Service Design / Customer Experience (CX)
Points: 3.00
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Category: Digital Design
Points: 3.00
Bee & Bee
Agency: Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client: Inverroche
Category: Packaging / Specialty
Points: 3.00
DYICTA Logo Design
Agency: FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg
Client: Digital Youth ICT Academy
Category: Brand Identity / Rebranding
Points: 3.00
DYICTA Logo Design
Agency: FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg
Client: Digital Youth ICT Academy
Category: Brand Identity / System
Points: 3.00
Anti High-jack Ads
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom
Category: Innovation & Transformation / Innovation in Data
Points: 3.00
The Giving Room
Agency: DDB Dubai / Dubai + MSF UAE / Dubai + Al Futtaim IKEA / Dubai + PHD Media / Dubai
Client: MSF , UAE
Category: Multi-Region or Market / Consumer / Brand
Points: 3.00
When Family is Everything
Agency: Havas Middle East / Dubai
Client: adidas
Category: Social Post / Real-time Response
Points: 3.00
Priceless Print
Agency: M&C Saatchi Abel + Mindshare
Client: Standard Bank
Category: Innovation & Transformation / Innovation in Print
Points: 3.00
Plan (a)
Agency: Promise / Johannesburg + AfriSam / Johannesburg + BlackStudio / Johannesburg
Client: AfriSam + BlackStudio
Category: Innovation & Transformation / Innovation in Print
Points: 3.00
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Experiential Radio & Audio
Points: 3.00
The Unstainable Thobe
Agency: Wunderman Thompson / Dubai
Client: Heinz ketchup
Category: Physical Products & Apparel
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Posters / Series
Points: 3.00
Silent Letters
Agency: M&C Saatchi Abel + Sonovision Studios / Johannesburg
Client: Lexus South Africa
Category: Craft / Writing - Series
Points: 3.00
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom
Category: Newspaper / Series
Points: 3.00
Many Jobs
Agency: Accenture Song / Johannesburg + Blackboard / Johannesburg + Premium Brand Distributors / Johannesburg
Client: Blackboard
Category: Newspaper / Series
Points: 3.00
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Category: Digital & Online
Points: 3.00
The Heinzjack
Agency: FP7 McCann / Dubai + VUZ / Dubai
Client: Heinz Arabia
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
I'm Possible Billboards
Agency: Havas Middle East / Dubai + Mediacom / Dubai + Red Havas Middle East / Dubai
Client: adidas
Category: User-Generated Content
Points: 3.00
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE
Category: Brand Partnerships
Points: 3.00
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC
Category: Direction / Single
Points: 3.00
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 3.00
Hurt People, Hurt People.
Agency: Romance Films / Cape Town + FCB Africa / Cape Town
Client: Western Cape Government
Category: Casting
Points: 3.00
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office
Category: Single Region or Market / Non-Profit / Charity
Points: 2.25
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office
Category: Stunts & Activations
Points: 2.25
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office
Category: Non-traditional & Guerrilla Marketing
Points: 2.25
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office
Category: Billboards & Transit / Single
Points: 2.25
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo
Category: Craft / Photography
Points: 2.00
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo
Category: Craft / Art Direction
Points: 2.00
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association
Category: Craft / Illustration
Points: 1.50
Schoolgirl Newscasters
Agency: Impact BBDO / Dubai + m6 & Partners / Karachi + MassiveMusic / Dubai + Shiny Toy Guns / London
Client: EBM
Category: Traditional Media Relations
Points: 1.50
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan
Category: Experiential & Installations / Brand Installations
Points: 1.50
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
adidas
Title:
Superstar Ravi's
Category:
Brand Partnerships
Award:
2023 IP & Product Design Merit Award
Points:
3.00
Client:
Finish / Reckitt
Title:
Cap The Tap
Category:
Physical Product / In-Market
Award:
2023 IP & Product Design Merit Award
Points:
3.00
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Volkswagen South Africa
Title:
Game On
Category:
Visual Craft / Animation
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Roto & Kenya Ministry of Health
Title:
Lesso Lessons
Category:
Craft / Art Direction
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Anghami
Title:
Sole Music
Category:
Radio & Audio
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Anghami
Title:
Sole Music Film
Category:
Branded Content
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Anghami
Title:
Sole Music
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Testicular Cancer Society
Title:
Wall Street Balls
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
AfriSam + BlackStudio
Title:
Plan (a)
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
Anghami
Title:
Sole Music
Category:
Service Design / Customer Experience (CX)
Award:
2023 Design Merit Award
Points:
3.00
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital Design
Award:
2023 Design Merit Award
Points:
3.00
Client:
Inverroche
Title:
Bee & Bee
Category:
Packaging / Specialty
Award:
2023 Design Merit Award
Points:
3.00
Client:
Digital Youth ICT Academy
Title:
DYICTA Logo Design
Category:
Brand Identity / Rebranding
Award:
2023 Design Merit Award
Points:
3.00
Client:
Digital Youth ICT Academy
Title:
DYICTA Logo Design
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.00
Client:
Vodacom
Title:
Anti High-jack Ads
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
MSF , UAE
Title:
The Giving Room
Category:
Multi-Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
adidas
Title:
When Family is Everything
Category:
Social Post / Real-time Response
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Standard Bank
Title:
Priceless Print
Category:
Innovation & Transformation / Innovation in Print
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
AfriSam + BlackStudio
Title:
Plan (a)
Category:
Innovation & Transformation / Innovation in Print
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Anghami
Title:
Sole Music
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
Heinz ketchup
Title:
The Unstainable Thobe
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Posters / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Lexus South Africa
Title:
Silent Letters
Category:
Craft / Writing - Series
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
Vodacom
Title:
Parental Control
Category:
Newspaper / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Blackboard
Title:
Many Jobs
Category:
Newspaper / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Heinz Arabia
Title:
The Heinzjack
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
adidas
Title:
I'm Possible Billboards
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Carling Black Label
Title:
Bride Armour
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
KFC
Title:
Anything for the Taste
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Western Cape Government
Title:
Hurt People, Hurt People.
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
2.25
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
2.25
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
2.25
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Billboards & Transit / Single
Award:
2023 Out of Home Merit Award
Points:
2.25
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Photography
Award:
2023 Print & Promotional Merit Award
Points:
2.00
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
2.00
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Craft / Illustration
Award:
2023 Design Merit Award
Points:
1.50
Client:
EBM
Title:
Schoolgirl Newscasters
Category:
Traditional Media Relations
Award:
2023 Public Relations Merit Award
Points:
1.50